腾讯扣叮

“Kids can’t stay focused and zone out after 10 minutes in coding classes?” “I don’t know coding myself, so I can’t help my child practice at home?” These are common frustrations for parents exploring coding education for teenagers. As Tencent’s core brand focused on K12 coding education, Tencent Kouding has strengthened its offerings in 2025, launching a dual-product matrix: “Kuaiding Island 3D闯关 (Level-Up) Platform” and “Yuanmeng Education Edition Creation Tool.” By integrating Ministry of Education industry-academia cooperation projects and traditional culture courses, it transforms “boring coding” into “engaging exploration.” To date, it has covered educational institutions in Yunnan, Jiangsu, and other provinces, with nearly 10,000 teenagers starting their coding journey through the platform. This article breaks down Tencent Kouding’s core value using the latest product updates and real teaching cases.

I. Core Product Matrix: A Complete Path From Self-Learning to Creation

Tencent Kouding builds an educational closed loop with “tools + courses + competitions.” Its two new 2025 products address distinct learning scenarios:

1. Kuaiding Island: 3D Immersive Level-Up – Zero-Basis Self-Directed Coding

A web-based product designed for 6-18 year-olds, focusing on “independent learning without constant supervision.” Its key highlights include:

• 10 3D Story-Driven Scenarios: Powered by Tencent’s game rendering engine, it recreates real-world contexts like aerospace engineering and polar expeditions. Kids control 3D characters and vehicles, solving challenges such as “energy development” and “environmental protection” through coding. For example, in “Deep-Sea Exploration,” they write path-finding code to collect marine samples;
• Progressive 1,000+ Levels: Aligned with the National Curriculum Standards for Compulsory Education in Information Technology, it covers everything from block-based coding basics to Python advanced skills. The levels match the GESP (Grade Examination of Software Programming) syllabus and AICE certification requirements;
• Zero-Barrier Access: No download or installation needed – 3D scenarios run on standard browsers. New users get free access to the first chapter of “Antarctic Expedition,” reducing hardware cost barriers.

A team led by Professor Shang Junjie from Peking University participated in curriculum design, balancing “fun engagement” and “academic rigor.” A parent shared: “My child voluntarily uses Kuaiding Island to pass levels, and even explains the purpose of ‘loop code’ to me clearly.”

2. Yuanmeng Education Edition: Interdisciplinary Creation – Bringing Traditional Culture to Life

A mobile app co-developed with Yuanmeng Star (a Tencent game), focusing on dual goals: “creative practice + cultural inheritance”:

• Visual Creation Tools: Inheriting game editor features, it supports drag-and-drop map building and custom gameplay. Combined with block-based coding modules, even beginners can create their own mini-games;
• Culture-Themed Courses: It launched a summer program with Digital Axis·Microcosm to recreate the architectural layout of Beijing’s Central Axis (a UNESCO World Heritage Site) through coding. In collaboration with Luohu Future Education Research Institute, it developed Dujiangyan: A Legacy for Millennia – students use code to simulate engineering principles like the “Fish Mouth” water diversion and “Feisha Weir” flood discharge (Dujiangyan is an ancient Chinese irrigation system still in use);
• Data-Driven Teaching Support: It tracks learning trajectories in real time. Teachers can view “error types” and “task progress” via the backend, then push personalized practice. For example, students weak in logic get extra “conditional judgment” level drills.

II. Real-World Application Cases: Growth Stories From Classrooms to Competitions

1. School Teaching: A Shandong Primary School’s “Coding + History” Experiment

After adopting Yuanmeng Education Edition’s Zheng Banqiao’s Bamboo Journey course (Zheng Banqiao was a famous Qing Dynasty artist), students completed tasks like “scroll mounting” and “poetry sequencing” through coding in a virtual historical market. A history teacher commented: “Teaching Ming-Qing art used to be dull. Now students actively research to optimize their code and even learn logical thinking for ‘art style classification’.” This interdisciplinary model was selected as an excellent case for the “Ministry of Education-Tencent Industry-Academia Collaborative Education Program.”

2. Competition Outlet: JoyCode Global AI Challenge

Launched in April 2025, the inaugural competition offers Kuaiding Island users a “direct pass to the finals.” A 12-year-old student from Yunnan made it to the finals with their “polar expedition supply delivery” coding project: “When writing path-planning code in Python, I realized I could apply math’s ‘shortest distance formula’ – coding and textbook knowledge are connected!” The competition covers provincial to global levels, and winning certificates serve as proof of STEM abilities for school admissions.

III. Must-Know for Parents & Teachers: 3 Core Advantages of Tencent Kouding

1. Technology Lowers Barriers – Stress-Free Learning

Leveraging Tencent Cloud and game technology, it solves two major pain points of traditional coding education:

• Hardware: 3D scenarios run smoothly on standard browsers – no need for high-performance computers;
• Operation: Block-based code replaces English input, making it accessible to younger students, with a gradual transition to Python writing.

2. Structured Curriculum – Aligned With Academic Goals

A complete path from启蒙 to advanced learning:

• Beginner: Kuaiding Island’s block-based coding → matches primary school IT curriculum standards;
• Intermediate: Yuanmeng Education Edition’s Python modules → aligned with GESP Level 4;
• Advanced: Participate in multi-agent reinforcement learning courses on Tencent’s Kaiwu Platform → connects to introductory AI knowledge for university majors.

3. Reliable Ecosystem – Tangible Learning Outcomes

• Certification Alignment: Content covers IEEE AI certification and Youth Software Programming Level Exam requirements;
• Resource Sharing: The official website provides “lesson plan templates” and “competition past papers” – teachers can download and use them directly in class;
• Long-Term Support: Curricula are updated in collaboration with Peking University and Beijing Normal University to keep up with tech trends. For example, a basic AI assistant development module was added in 2025.

IV. 2025 Experience Guide: How to Choose Based on Needs?

Conclusion: Coding Education Is Essentially “Thinking Cultivation”

Tencent Kouding’s core is not just teaching kids to write code, but using engaging methods like “3D level-up challenges” and “cultural creation” to help them master “problem decomposition, logical reasoning, and solution optimization” – key competencies for the AI era. In 2025, free trials of Kuaiding Island and JoyCode Competition registrations are ongoing (official website: coding.qq.com/joycode). Let your child start with the first level of “Antarctic Expedition” and discover the fun of coding. After all, “willingness to explore actively” matters more than “knowing how to write code” for long-term growth.