Make

Still mad about cross-tool duplication? The emergence of Make (formerly Integromat) has completely reconfigured the logic of workflow – this automation platform integrates no-code visualization and AI Agent collaboration, connecting 3,000+ mainstream applications, from simple two-step triggers to complex multi-module processes. Complex multi-module processes, without a line of code to realize the whole chain automation, so that individuals, teams to enterprises can free their hands and focus on the core work. As of 2025, it has served 200,000+ customers, covering more than 170 countries, and has become the core tool for efficiency growth of GoJob, Franklin Covey and other enterprises. This article combines the real test experience and official information to dismantle its core advantages and practical value.

Positioning of the platform: breaking down the tool barriers of the “workflow hub”.

Make’s core mission is to “make automation accessible and connect all connectable tools”, with clear positioning and significant differentiation:

• Core users: enterprise operations, marketing personnel, developers, entrepreneurs and various teams, whether white or technical people, can find a suitable scene;
• Core value: Solve the three major pain points of tool fragmentation, process duplication and data synchronization, and realize the efficiency leap from “manual operation” to “automatic flow” through visual drag and drop and AI empowerment;
• Product Background: Formerly known as the automation tool Integromat, the upgraded integration of AI Agent capabilities, taking into account the “ease of use” and “complexity”, not only to support newcomers to get started quickly, but also to meet the needs of enterprise-level complex processes.

Second, the core function of the actual test: 5 highlights to reconstruct the automation experience

1. 3000+ applications seamlessly integrated: one-stop connection to the full tool stack

Make’s integration capability is the top in the industry, and the real test covers the needs of tools in all scenarios:

• Wide coverage: 3000+ pre-built apps including CRM (HubSpot, Salesforce), office collaboration (Slack, Notion), AI tools (ChatGPT, DeepSeek), design (Canva), e-commerce, email, etc., without the need to develop additional interfaces.
• Flexible Adaptation: Support custom API integration, any tool with an interface can be accessed, adapting to enterprise private systems, niche tools and other personalized needs;
• Data through: the test can realize the cross-tool flow of “Notion form submission → automatic synchronization to Google Sheets → Slack push notification → AI to generate summary reports”, with zero manual data entry.

2. Visual drag-and-drop editor: zero-code construction of complex processes.

No programming foundation is required, just drag and drop to build multi-step automation, the test operation is intuitive and efficient:

• Free combination of logic: support for conditional judgment, loop execution, variable settings, error handling and other advanced logic, you can build a complex process of “if A, then execute B, otherwise execute C”, far more than the simple triggers of similar tools;
• Real-time preview and debugging: you can view the process logic diagram in real time after dragging and dropping the components, support single-step testing, quickly locate the problem, and novices can easily build a multi-module process;
• Case study: build “RSS subscription news → ChatGPT refine the core point of view → automatically distributed to Facebook, LinkedIn” content distribution process, it takes only 15 minutes, the whole process without writing code.

3. AI Agent Collaboration: Make automation more intelligent and autonomous.

The AI Agent function, which will be upgraded in 2025, has been tested to change the process from “passive triggering” to “active execution”:

• Autonomous task disassembly: Input natural language requirements (e.g., “summarize high-frequency customer inquiries and generate reports every week”), and the AI Agent automatically disassembles the complete process of “extracting inquiry data → classifying and counting → generating Excel reports → sending them to the designated mailboxes”. Complete process.
• Integration of 400+ AI tools: Built-in 400+ AI applications such as ChatGPT, DALL-E, Whisper, etc., which can be directly embedded in the process of AI generation, speech-to-text, image creation and other capabilities.
• Dynamic Adjustment and Optimization: Support automatic adjustment of process parameters based on data feedback, such as “automatically switching the header generation template when the email open rate is lower than 20%”, to improve the automation effect.

4. 8000+ template libraries: zero-cost fast startup

The platform has built-in 8000+ ready-made workflow templates, covering more than 90% of common scenarios:

• Full coverage of the scene: including marketing automation, office collaboration, content creation, data statistics and other categories, such as “Gmail mail merge send”, “e-commerce orders automatically synchronize inventory”, “thesis automation generation “Templates can be reused directly;
• One-click customization: the template supports drag-and-drop modification of components and replacement of associated tools, for example, changing the “Facebook Distribution” template to “Jitterbit Distribution” by replacing only the application components without reconstructing the process.
• Newbie-friendly: built-in guided setup, follow the steps to complete the tool authorization, parameter configuration, the actual test of newbies using the template to start the first automation in just 5 minutes.

5. Enterprise-grade security and flexible billing: Adapt to the needs of full-scale

Tested in the security and cost-effective performance:

• Security compliance: GDPR and SOC 2 Type II certified, supports data encryption, single sign-on (SSO) and fine-grained privilege control to meet enterprise-level data security requirements.
• Flexible billing: free version supports 1000 times/month, meeting the basic needs of individuals and small teams; paid version starts at $9/month, billed according to the amount of work, more cost-effective than Zapier, enterprise-level customers can customize the private deployment plan.
• High Availability: Support triggers and Webhooks real-time response, distributed deployment to ensure the annual availability of 99.9%, to avoid process interruptions resulting in business losses.

Typical application scenarios: efficiency leap in all fields

1. Marketing automation

• Lead Nurturing: Build a process of “collecting leads through forms → automatic tagging → sending personalized emails in phases → synchronizing to CRM”, GoJob achieves 50% annual revenue growth through this model.
• Multi-Platform Distribution: Automatically synchronize the content to Jittery, LinkedIn, public number and other platforms after publishing, saving 80% of manual distribution time.

2. Office Efficiency Improvement

• Data organization: Form submission data is automatically synchronized to Excel, generating visual reports and pushing them to the team, Franklin Covey saves $100,000 in costs and hundreds of hours of labor.
• Thesis/Document Generation: College students have tested the workflow of “Notion inputting topics → AI generating outlines → splitting chapters into writing → summarizing and typesetting”, and completed the first draft of 10,000-word thesis in 1 hour.

3. E-commerce and operation

• Order management: orders are automatically synchronized to the inventory system after payment, generate logistics orders, send shipping notifications, and reduce order processing delays;
• Customer support: automatic response to common inquiries, complex issues to manual, measured support resolution increased by 3 times.

4. Developer assistance

• API linkage: connect different tool APIs to realize the automation of the whole chain of “data acquisition→processing→storage→visualization”, without the need to manually write integration code.
• Testing and deployment: build “code submission → automatic testing → deployment preview → notify the team” process, shorten the development iteration cycle.

Core differences with similar tools

Data source: November 2025, real test and official information collation

V. Suggestions for Use: Efficient Guide to Getting Started and Avoiding Pitfalls

1. Beginners: Prioritize the use of template libraries to start automation, such as “mail merge”, “multi-platform distribution” and other high-frequency scenarios, and then customize the process after familiarizing with the operation;
2. Clear requirements: clearly disassemble the steps before building the process (e.g., “who triggers → what operation is performed → where it is synchronized”) to avoid logical confusion leading to rework;
3. Cost control: individual users use the free version to meet the basic needs of team users according to the amount of monthly operations to choose the corresponding paid package to avoid excessive expenditure;
4. Optimization techniques: use the error handling function to set up a backup plan after the process interruption, and regularly check the execution log to optimize the jammed links.

Summarize: the “all-rounder” of workflow automation.

Make has become a benchmark in the field of automation tools in 2025 by virtue of its core advantages of “ultra-wide integration, complex process support, AI Agent empowerment, and high cost-effective”. Whether it is for individual users to free their hands, or for enterprise teams to break data silos and improve operational efficiency, Make can find precisely adapted solutions. The upgrade from Integromat to Make also confirms the automation trend of “no code + AI”, so that automation of complex processes is no longer the exclusive domain of technical teams.

Visit the official website now to register for free, receive 1000 free operations, use the template to quickly start your first automated workflow, so that repetitive work is automatically completed, focusing on more valuable core tasks!