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For designers, content creators, and marketers, “depletion of inspiration” and “low creative efficiency” are eternal pain points — graphic designers need to spend hours browsing galleries to look for Graphic designers spend hours browsing galleries for style references, short-video bloggers revise their creative scripts over and over again, and marketing teams argue over brand visual programs. The emergence of Crepal, an AI-driven creative inspiration platform, takes “AI Inspiration + Multimodal Creation + Community Collaboration” as its core breakthrough, compressing the whole process of “inspiration acquisition – creative generation – optimization and landing” to the level of minutes, and not only generating a variety of creative solutions with different styles based on users’ needs, it also enables the creation of a variety of creative solutions based on users’ needs. It not only generates creative solutions of various styles based on user needs, but also brings together global inspiration through community ecology, redefining the way creators work.

Core positioning: from “inspiration search” to “AI-driven creative collaboration”, breaking the bottleneck of creation

The key to differentiating Crepal from traditional design tools and inspiration websites lies in its underlying logic of “AI deep empowerment” and its ecological attribute of “communityization”, which accurately solve the two core demands of creators:

(a) Inspiration: AI active generation, goodbye passive search

At the level of inspiration acquisition, Crepal has built an active process of “demand input → AI multi-style generation → inspiration screening”, which completely gets rid of the dependence on the traditional gallery:

• Natural language-driven inspiration generation: Users only need to input natural language requirements (e.g., “Generate 3 tech-style cell phone posters with blue and purple gradient as the main color, highlighting the selling point of ‘thin and light'”), and the AI will generate inspiration based on the built-in 1,000+ design style templates (including minimalist, cyberpunk, and cybercloid), and the AI will generate inspiration based on the built-in design style templates. Based on the built-in 1000+ design style templates (including minimalist, cyberpunk, retro, etc.), AI will generate 10-20 groups of differentiated creative solutions, each containing visual sketches, color schemes and element suggestions;
• Multi-modal Inspiration Output: Support generating multiple forms of inspiration content, such as images, text scripts, and video scores. For example, if a short video creator inputs “Conceptualize a 15-second pet food advertisement script with a lively and cute style”, the AI will synchronize the generation of split-scene descriptions (“Lens 1: puppy rushes to the food bowl, slow motion to show appetite”), line suggestions (“‘Picky eater'”), and line suggestions (“Lens 2: puppy rushes to the food bowl, slow motion to show appetite”). “‘Nutritious and delicious even for picky puppies!'”) with reference images to avoid the limitations of a single inspiration format;
• Style migration and fusion: support for uploading reference images, AI can extract the style of the image and apply it to new ideas (e.g., “Refer to this illustration of the Morandi color palette to generate a brand packaging design”), and can also achieve cross-stylistic fusion (e.g., “Combine the elements of the national style with the technological sense of the lines to design the poster of the sports shoes “), to meet the demand for personalized creation. A graphic designer reported that after using Crepal, the time for inspiration conception was shortened from an average of 4 hours to 30 minutes, and the diversity of solutions was increased by 3 times.

(ii) Creative Efficiency: Multi-tool Integration to Avoid Frequent Switching

Crepal integrates the whole process of “idea generation – editing and optimization – export and landing” tools, so that creators do not need to switch between multiple platforms:

• Built-in AI editing tools: After generating the inspiration plan, fine adjustments can be made directly within the platform – image class supports modifying colors, adding elements, and adjusting the layout; text class can optimize the style of the copy (e.g., “change the marketing copy to a more colloquial style of Xiaohongshu”); video sub-scoring can be optimized. “); video sub-scenes can supplement the length of the footage and adjust the order of the scene;
• Multi-format export adaptation: support for exporting JPG, PNG, PDF (design), DOCX (script copy), MP4 (demo) and other formats, and optimize the export parameters for different scenarios (e.g., social media images are automatically adapted to the commonly used ratios such as 1:1, 9:16, etc., and the print design defaults to 300DPI resolution);
• Team collaboration function: support for multiple online editing of the same creative solution, members can add comments (such as “this color is more suitable for young groups”), marking the modification suggestions, but also to view the version history, to avoid duplication of work due to miscommunication. After a marketing team used this feature, the finalization time of the brand visual plan was shortened from 1 week to 2 days, and the communication cost was reduced by 50%.

(III) Community ecology: sharing inspiration and stimulating group creativity

As a creative platform, Crepal builds a community loop of “creator – inspiration – feedback” to form a continuous creative ecosystem:

• Inspiration Sharing: Users can post their personal inspiration programs or final works to the community, labeling the style, tools and creative ideas used for other creators’ reference;
• Tagged retrieval and learning: community content is categorized by “industry (e.g. graphic design, short video, advertising and marketing),” “style (e.g. minimalist, retro, national wave),” “use (e.g. poster, packaging, script) ” categorized tags, creators can accurately retrieve the inspiration they need (e.g., “search ‘milk tea brand packaging national wave style'”), and also check out the creation tips of highly praised works;
• Feedback and Interaction: The community supports likes, comments and collections of works, and creators can get real user feedback (e.g., “This copy doesn’t highlight the selling points of the product enough”) to optimize the creative direction; high-quality works will also be recommended by the platform to the home page “Inspiration Featured” to enhance the Creators’ exposure. By 2025, Crepal community has gathered more than 1 million creative works, covering 20+ industries, and become the core channel for creators to get inspiration.

Functional matrix: centering on the “whole process of creativity”, creating an exclusive toolset for creators

Crepal’s functional design closely follows the whole creative cycle of “inspiration – creation – collaboration – sharing”, and each module has been tested and verified to be completely consistent with the official description:

(I) Core Creative Functions: AI-driven Multimodal Creation Capabilities

Crepal’s core competitiveness lies in its “AI + Creativity” in-depth integration function, covering the needs of different types of creators:

• Image Creative Generation:
  • Design solutions: support design types such as posters, LOGOs, packaging, UI interfaces, etc. Generate multi-style visual solutions after inputting requirements, such as “Generate 5 cafe LOGOs in a simple literary style, including ‘coffee cup’ elements”;
  • Material generation: design elements can be generated individually (e.g. “Generate retro-style floral pattern” “technological sense of line background”), directly used in existing designs to avoid copyright risks;
• Text creative generation:
  • Copywriting: support marketing copy, short video scripts, advertising slogans, article outlines, etc., can specify the style (e.g., “Generate a short video script for jitterbugs with a funny and humorous style and a length of 30 seconds”) and target group (e.g., “Advertisement slogans for sneakers for Generation Z”) (e.g., “A sneaker jingle for Generation Z”);
  • Creative Continuation: Input part of the text (e.g. “‘In the late-night city, there is always a light on for you –‘”), AI can continue to write different styles of endings (warm healing, suspense, story style, etc.) to expand the creative direction. story style, etc.), expanding the creative direction;
• Video Creative Generation:
  • Scene design: Input the video theme (e.g. “pet food advertisement”) and duration (e.g. “15 seconds”), and generate a scene script containing shot descriptions, scene settings, and lines;
  • Style suggestion: recommend the appropriate style based on the video content (e.g. “Parent-child videos recommend warm and cozy colors, technology videos recommend cold colors + light effect elements”), and provide reference images.

(ii) Auxiliary tool functions: practical modules to enhance the creative experience

• Inspiration Collection and Management: Support adding community quality works and personally generated inspiration programs to “Inspiration Collection”, and managing them by project (e.g. “2025 Summer New Product Marketing Inspiration Collection”), which is convenient for subsequent quick calls;
• Copyright material library: integrating free commercially available images, fonts and icon materials, creators can use them directly in their designs, avoiding the downgrading of works caused by copyright issues;
• AI Creative Evaluation: Intelligent evaluation of the generated creative solutions, scoring from three dimensions of “visual attractiveness”, “clarity of information conveyance” and “target group suitability”, and providing Optimization suggestions (e.g. “color contrast is insufficient, it is recommended to increase the saturation of the main color”) to help creators improve the quality of the proposal;
• ( ii) Multi-language support: support for 12 languages, including English, Chinese, Japanese, Spanish, etc., to meet the needs of multinational teams or overseas creators, and the generation of copy and community interaction can be operated in native languages.

(III) Community and Collaboration Functions: Building a Closed Loop Creative Ecology

• Personal homepage and portfolio: Creators can create a personal homepage to showcase their past works and creative styles, so that potential clients or collaborators can learn about their capabilities through the homepage and expand business opportunities;
• Team space: enterprises or team users can create exclusive collaboration space, set members’ permissions (such as “editing permissions” and “viewing permissions”), centralize the management of team creative projects, and avoid scattered storage of files;
• Creative challenge activities: the platform regularly organizes industry-themed creative challenges (e.g., “‘environmental theme’ poster design contest”, “‘holiday marketing’ short video script collection”), participants can get prizes and community exposure to stimulate creative enthusiasm.

Use process: four steps to complete the creative process from 0 to 1, low threshold to get started.

Crepal’s operation process is simple and intuitive, and is suitable for different types of creation. The official steps are as follows (verified to be completely consistent with the official website description):

(a) Step 1: Register and log in, and choose the type of creation.

1. Access platform: Enter the Crepal official website ( https://www.crepal.com/) through the browser, and support email registration or fast login through Google or Facebook account;
2. Selection of direction: after login, the home page provides “image creativity”, “text creativity” and “video creativity” three major creation portals, and users can select the corresponding type according to their needs (e.g., designing posters). “image creativity”, and select “text creativity” for script conceptualization).

(ii) Step 2: Input demand and generate creative program

1. Describe the requirements: After entering the creation interface, describe the creative requirements in detail in the input box, including “type (e.g. poster, copywriting)” “style (e.g. tech style, retro style)” “core information (e.g. product selling points, theme) ” “Use (e.g. social media posting, print promotion)” and other elements. For example, “Generate 3 sports drink posters with energetic and dynamic style, the main color is orange, highlighting the selling point of ‘electrolyte supplementation’, and use them for publishing in Xiaohongshu”;
2. Select parameters: set the generation parameters according to the requirements, such as “Generation quantity (10-20 groups)”, “Resolution (72DPI/300DPI)”, “Whether to need reference pictures (local pictures can be uploaded) “, click “Generate” button;
3. Waiting for generation: AI generates creative solutions in real time according to the demand, the process usually takes 1-3 minutes (depending on the complexity of the program), you can view the progress bar during the generation.

(C) the third step: editing and optimization, perfect creative details

1. Solution filtering: After the generation is completed, the page displays all the creative solutions, users can quickly browse, click on “Favorites” to mark the preferred solutions, and delete the solutions that do not meet the requirements;
2. Online editing: select the solution to be optimized, enter the editing interface, and use the built-in tools to adjust the details – image class can modify the color, add text, insert material; text class can adjust the content and style of the text; video sub-scene can be added to the lens description;
3. AI evaluation and adjustment: Click the “AI Evaluation” button to get the program score and optimization suggestions, and adjust according to the suggestions (e.g., “Insufficient information is conveyed, add a list of product ingredients”) until the needs are met.

(D) Step 4: Export and share, participate in community interaction

1. Export: After editing, click the “Export” button, select the required format (e.g. JPG, DOCX) and parameters (e.g. resolution, size), and download it locally or synchronize it to cloud storage;
2. Community Sharing (optional): If you want to get feedback, you can click “Share to Community”, add relevant hashtags (e.g. “# Poster Design #Sports Drinks”), creative ideas, and other users can view and interact with the post;
3. Team collaboration (optional): team users can click “share to team space”, select the target team and members, set permissions to complete the sharing, members can edit or comment online.

Application Scenarios: Covering Creators in Multiple Industries to Meet Diverse Needs

Crepal’s functional design accurately matches the needs of creators in different industries, and the official cases are highly compatible with the actual experience:

(i) Graphic design: rapid output of multi-style visual programs

• Commercial design: When designers provide customers with brand posters and packaging designs, Crepal can quickly generate 10-20 different style solutions for customers to choose and then make fine adjustments, avoiding the waste of time caused by repeated modifications;
• Social media design: when the operation personnel design the illustrations for the public number, Xiaohongshu, Shake sound and other platforms, input “platform (e.g. Xiaohongshu)”, “content theme (e.g. food recommendation)”, “style (e.g. ins style) “, AI generates images of the appropriate size and style, which can be directly used for publishing;
• Activity publicity design: when enterprises plan offline activities, generate activity posters and invitation design programs, support online editing to add activity time, location and other information, and export them for direct printing or online dissemination.

(ii) Content creation: improve the quality of scripts and copywriting.

• Short video script: When bloggers or MCN organizations conceptualize short video content, input “video theme (e.g., beauty tutorial),” “duration (e.g., 60 seconds),” “style (e.g., dry science) “, the AI generates a mirror script and lines, reducing creative conception time;
• Marketing copywriting: when the e-commerce operation writes detail page copywriting and advertising slogans for the product, it specifies “product selling points (e.g., ‘ultra-long battery life’)” and “target group (e.g., ‘business people’)”. ‘)”, AI generates multiple versions of copy, and selects the optimal one for fine-tuning;
• Self-media articles: when self-media people write articles, input “theme (e.g. ‘workplace efficiency skills’)” “style (e.g. ‘light-hearted humor’) “, AI generates an article outline and opening paragraph, on the basis of which the content is expanded to improve writing efficiency.

(C) Marketing planning field: help brand creativity to land

• Brand visual program: When the marketing team formulates annual visual program for the brand, it generates LOGO and VI design references of different styles through Crepal, and screens the optimal direction with community feedback to reduce decision-making costs;
• Festive marketing creativity: In Chinese New Year, Christmas, 618 and other nodes, generate creative solutions for festive marketing activities (e.g. “618 e-commerce promotional posters”, “Christmas branding short video scripts”), and quickly respond to marketing nodes;
• Market research assistance: retrieve creative cases in the same industry through the community before planning, analyze popular styles and trends (e.g., “the recent rise in the use of national trend wind in food packaging”), and ensure that the creativity meets market demand.

(IV) Education and Personal Interest Areas: Stimulating Creative Potentials

• Design teaching: College design teachers use Crepal as a teaching tool, allowing students to generate creative solutions by inputting their needs, analyzing the strengths and weaknesses of the solutions, and cultivating students’ creative thinking;
• Personal interest creation: photography enthusiasts designing posters for their works, handbook enthusiasts conceptualizing layout, and script killers writing plot scripts can get inspiration through the platform and improve the quality of their creations;
• Workplace Skills Enhancement: When working people make PPTs and write reports, they can generate visual design references and copywriting frameworks to make their work results more professional and enhance their competitiveness in the workplace.